How to Get Verified on Pinterest

Neha Singh
5 min readNov 3, 2020
Source: Verified Badge

Verifying your website on Pinterest sounds too complicated and full of code that really needs it, right? There are many amazing benefits in verifying the Pinterest website and it doesn’t have to be difficult at all.

Adding a Pinterest account gives you access to valuable business features. For example, you gain access to deeper analytics on Pinterest, and your website logo appears on all Pins on your website that invite people to visit your page.

What is the Pinterest verification?

Source: Pinterest

The Pinterest verification is similar to getting verified on other social media platforms such as Twitter, Facebook, or Instagram. Once verified on Pinterest, you will see a red checkmark next to your account name and you can see the full URL of your website directly on your Pinterest profile (instead of hiding it in the About section of your Pinterest page). This way, users can quickly get more information about your business and even post more ads on your website.

Why be Verified on Pinterest?

Verification helps users know that you are a trusted source of information and allows them to distinguish between the real accounts i.e. official pages with the fan pages. This is not only the reason that’s why companies may want to get approved there are other reasons also.

Other business benefits of a verified Pinterest account include:

a. More focus on your content — Search engines recognize your PIN as valid information. This can lead to higher profits for your business and ultimately increase sales and revenue.

b. Attract more people to your website — Verified Pinterest users can see your website URL on their Pinterest profiles. This way, users can even get more information about your company without having to take additional steps to visit it.

c. Engage your content more — The red checkmark will encourage users to recognize your brand or company as valid and willing to save and share Pins from a trusted source. By signing up again, you can increase brand awareness.

Here’s are 3 easy steps to get verified on Pinterest.

1. Must have a Business Account

Source: Pinterest

If you don’t have a business account yet, you’ll need to complete this step before you can be verified on Pinterest. Creating a business account is free and gives you access to analytics and other vital tools to help you maintain and grow your professional presence on Pinterest.

Business accounts can also be linked to a personal Pinterest account and you can switch between them. Up to four business profiles can be linked to a personal account.

a. First, make sure you are log into your account.

b. Click the three dots at the upper right corner of your screen.

c. Click Add Free Account.

d. Add a free business account

e. Click Start and then fill in all the respective details

Once all the details are filled that’s it. You can start with the verification process!

2. Claim your Website

Source: Pinterest

After making sure you have an account, click the drop-down arrow at the top right of the page, then click Settings. In the left navigation pane under Edit Profile, select Claim. Enter your website URL in the first text box, then click Claim.

Two options are then available in a pop-up window:

a. Request your website by adding an HTML tag to the <head> section of your website’s index.html file.

b. Claim your website by uploading a file and uploading it to the root directory of your website.

To complete the first option (a):

Source: WordPress

For now, it seems like a technical process, but it’s easier than you might think, and most users have minimal problems. This option is also simpler because you don’t need to use File Transfer Protocol (FTP), a language used by computers on the TCP / IP network (such as the Internet) to transfer files between each other.

When you’re done, open a new tab, go to the Internal Script section of your website, and copy and paste the HTML tag provided by Pinterest. Finding the area of ​​the backend script and pasting the HTML tag depends on the manufacturer used to create your website.

If you’re having trouble inserting your HTML tag, Pinterest created a page that has instructions for popular website servers like Big Cartel, Squarespace, GoDaddy, Bluehost, and others. You can contact Pinterest for further assistance.

To complete the second option (b):

Source: Pinterest

This option is usually a bit more difficult than the first but can be done without much effort.

First, upload your single HTML file. You can put it in your Downloads folder or move it to your desktop for easy access. Your file will be saved as a modification of Pinterest-xxxxx.html. Each x is a random letter or number. Note: You cannot rename this file; otherwise the process will not work.

After saving the file, the next step is to upload the HTML file using File Transfer Protocol (FTP) from your local computer drive to your website on your hosting account.

Make sure to move the file to your main domain (not a subfolder) or Pinterest won’t be able to find it and check your website.

3. Submit your Request for Review

You are now ready to submit your review request on Pinterest. Go back to the Pinterest tab and click Next.

Then, click Submit.



Neha Singh

New writer. I love to write about travel, lifestyle and social media.