How to Increase Sales with Pinterest
Pinterest is a search engine that allows users to save Pins with links, images, and descriptions on different boards. It’s like a scrapbook or a small tablet. People use it for bookmarks, wish lists, entertainment, inspiration projects, tutorials, and many more reasons.
Pinterest offers huge potential for companies promoting their products and services. Once your Pins are in place, your pins will continue to market your products passively. When pinner searches for a topic and your Pin is closely related to, then your Pin appears in the results. And when your Pins are repinned, they will continue to promote you and your products, without your involvement. Although Pinterest has fewer social media users, the content is worth using because it will be repeated over and over again without your participation.
Let’s take a closer look at how to boost sales with Pinterest.
1. Create Amazing Images
Pinterest is a visual platform. You need to make sure your Pins are visually appealing and that they make users click. A great way to stand out is to Pin professional photographs of the product with the right dimensions, add text to your Pin and also add your brand logo to each of your Pins.
2. Focus on Pinterest SEO
Pinterest is a visual search engine, which means that it has its own rules and algorithms for search engine optimization. Focus on industry keywords and uses them strategically in your Pin titles and descriptions, as well as forum titles and descriptions. Make sure to incorporate your keywords correctly and naturally to ensure that your Pinterest SEO is working. This increases the reach of your Pinterest content and increases the likelihood that someone will buy something.
3. Use Rich Pins
Rich Pins provide additional data and information of your website to usual Pin information. It also shows the price and product descriptions so that users can see this information on Pin itself. On mobile devices, users can even click the “Shop” button to go directly to the product and proceed to payment If the store provides this information, these Pins will also tell you if an item is in stock or not.
4. Use Sponsored Pins
You want to place your Pins at the top instead of relying solely on your Pinterest SEO. Invest in Sponsored Pins. It can be anything — the main magnet, a blog post, or a product. Sponsored Product Pins can be helpful in driving more sales just by directing the user directly to your website. By creating Sponsored Pins, you can target your ads based on your interests, age, and gender. You can create full campaigns or quick ads for a one-time action.
5. Sharing User-Generated Content (UGC)
Did you find a famous celebrity or influencer using your product? Use this to your advantage! Implement influencer marketing campaigns to continuously create content to post on Pinterest and encourage your audience to buy. You can even use UGC as Shop the Look Pins or promote those photos to attract even more user attention. Social evidence is key and when a user sees someone who continues to use their products, the chances of buying them are much higher.
6. Organize Pins in Catalogs
Catalogs are a great Pinterest business account feature that you can use when promoting products. Once you have a data source for all your products and their attributes, you can upload the file to Pinterest. After the data source is approved, each product that you add to your website automatically creates product Pins that you can use to create Shopping ads. Use Rich Pins if you find that you don’t have the right data source to create catalogs.
7. Tag Products on Shop the Look Pins
Shop the Look Pin is a great way to connect multiple products together into a single Pin. Whether it’s an outfit or a contribution to home decor, every product available in the photo is marked with a white dot that users can click to view more information. Shop the Look Pin is processed manually. Once your Pin is linked to your claimed website, you can tag as many products as you want.
Hope you find this article helpful!