How to Make Money on Pinterest

Neha Singh
4 min readOct 9, 2020

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Wondering how you can make money on Pinterest?

Pinterest is a social network platform where people can find ideas and inspiration for their interests. Pinterest is not just a photo-sharing network, but it is an overall pinboard where users search for ideas and “pin” images to come back later. Each “pin” is an image with a link. Users can click the image to go to its website which led to increasing in traffic and sales. We can use this for making money. There are many more ways to make money on Pinterest, and as the network continues to grow, so will the opportunities.

Let’s take a look at seven effective ways to make money on Pinterest.

1. Follow your Passion, Create an Audience, and Sell Them

Source: CreativeLive

· First find what your passion is and then use that passion to create a source of income.

· Choose the target group to whom you want to sell your product/service.

· Create a Pinterest account and boards that appeal to that targeted audience.

· Drive traffic to your account with the help of attractive pins in order to boost your business.

You don’t always need many followers on your account to sell to your audience as once you are established and have a few thousand followers, the marketers will automatically approach you.

2. Select a Company to Promote

Source: my3D

Target a group and build your Pinterest followers as mentioned then choose similar niche companies like yours that offer products that appeal to your audience. Eg. if you’re planning to target a “fitness” audience, you may want to connect with companies that sell fitness equipment, sports clothes, or sports drinks.

Share your Pinterest account statistics with target companies and request a sponsorship.

3. Promote Affiliate Products

Source : Abby Lawson

Many companies want partners to promote their products for a small commission on the resulting sales. Find companies that sell products to promote and sign up as an affiliate. Then promote the products on your Pinterest account through your affiliate links.

4. Use Search Engine Optimization (SEO) Strategies

Source: Netvantage Marketing

If you want to make money on Pinterest, people need to be able to find your Pins and Boards. So use SEO strategies. You can find them not only on Pinterest but also through major search engines like Google.

Get the most out of your “About” profile. It is 200 characters long (approximately 50 words). Be clear and descriptive and use keywords that you want people to use.

Also, use SEO strategies for your Pins. You can describe 500 characters (approximately 100 words) with each placeholder. So take advantage of it by adding keywords and links. Add keywords in a natural way, not spam.

5. Create Contests on Pinterest

Source: Bride of North Texas

You might want to sell your products on Pinterest. Consider creating contests. They are popular and can help you make money.

However, keep in mind the Pinterest guidelines. Contests are a common tactic that companies use to get people to engage with their brand. We learned a lot about how they work on Pinterest. A contest can be a trigger to help people think and talk about your brand. Or, you can motivate people to add Pins that they aren’t really interested in. As a result, pins from contests often seem irrelevant and spammy.

6. Repin Others Pins to Get Audiences

Pinterest is a social network. The easiest way to get people to Pin is to be active. Pin other people’s pins in your board, especially your target audience’s pins. This will make them take note of you and may even follow your message boards.

7. Make Money Teaching People Pinterest Strategies

Source: Chitenge Stories

As Pinterest continues to grow, a small industry has emerged where people develop tools to help Pinterest users.

After you’ve used Pinterest successfully for a while, you can make money by teaching your strategies to others. Create e-books and courses that teach you what you’ve learned.

Hope you find this article helpful!

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Neha Singh
Neha Singh

Written by Neha Singh

New writer. I love to write about travel, lifestyle and social media.

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