7 Tips: Boost Your Business with Pinterest
Pinterest is a social network platform where people can find inspiration and ideas for their interests and hobbies. Each idea is represented by a pin. The pins can also be linked to websites, making Pinterest ideal for increasing traffic and sales whereas, for businesses, the Pinterest pins help users to find more information about the products they want to buy. Pinterest also offers opportunities to marketers and search agencies, by its search ads segment.
Many brands prefer to do marketing on social networking sites like Instagram and Facebook. But the Pinterest has also become one of the most powerful platforms that allow you to stand out from the competition as Pinterest have 300 million worldwide monthly active users (MAU’s) (Pinterest, global analysis, 2nd quarter 2019), so you can use it’s large and attractive user base and influence your purchasing decisions.
Here’s a quick guide to help you understand the best Pinterest practices you need to follow to use the platform effectively:
1. Optimize Your Pinterest Profile
Setting up your company profile on Pinterest takes only a few seconds, but that doesn’t mean you have to stop here. When people view your profile, they should be able to get a clear idea of your brand and the type of content they can expect from you.
If you want to use Pinterest for business, first optimize your profile to accurately reflect your brand image. It should have a unique company logo, an eye-catching cover image that reflects your brand’s style, a description that defines your brand, and at last don’t forget to include your brand URL.
2. Set Clear and Realistic Objectives
Like any social network, Pinterest has unique value propositions and can play a specific role in achieving the main objectives of the marketing strategy. It’s a good idea to define exactly what your objectives are so you can be more focused. Your objectives can direct your content and your marketing strategies in boosting your business.
3. Develop a Powerful Content Strategy
If you use Pinterest for business purposes, you cannot simply post links and pictures instead you need to provide additional information and content about the picture and your brand right on the pin. Providing a clear idea of the types of content and images you create, is important in order to attract your audience and develop an appropriate content strategy.
4. Create Creative Pins
Creating an attractive image is one of the important and difficult part in business content strategy. In order to create more visually appealing pins, maintain a ratio of 2:3, Include your brand logo, Add a precise and specific text, and Choose images that show context.
5. Plan Ahead to Improve Productivity
Once you’ve determined your content strategy and delivery plan, you can plan your content in advance. This not only allows you to manage your social media more efficiently but also saves time for other important activities.
6. Add Pinterest Save Buttons
You need to persuade people to pin your content to their boards as this will help Pinners to know more about your brand and also it will encourage more people to visit your website and buy your products.
7. Track Your Performance
Pinterest for brands cannot offer real value if your strategy is based on assumptions. Instead, use a data-driven approach to optimize your efforts. Use performance analysis to determine what works and what doesn’t, so you don’t waste time on content and tactics without impact.
I hope you find this article helpful!